Many of you may not have heard yet of Weather Philippines which was just
formed in 2012. B&L talked with Mr. Dave Michael Valeriano, General
Manager of Weather Philippines and from him, we learned that this program
was originally founded by the Aboitiz group, and its first Chairman was
Enrique Aboitiz. Today, the chair continues to be a member of the Aboitiz
clan, Sabine Aboitiz, but because several of our local conglomerates
believe in their advocacy, many of them are now their valued sponsors.
And with so many of our leaders believing and supporting their advocacy,
Weather Philippines continues with steady steps towards a weather-wiser
There is no 100% accuracy as far as weather forecast is concerned,
according to Dave Michel, but their goal is to promote preparedness among
At Weather Philippines, their dedicated teamdo daily localized weather
forecasts, and their vast network allows them to generate historical
information as well as a public service, whether for research or
development work. And all this service is given free to the general public.
And lastly in the engagement pillars, Dave Michael reminds us that it is
not all about giving accurate forecasts. It is more about having those
forecasts more accessible and understandable to the public.
Weather Philippines has a Facebook page, a Twitter account. They can be
accessed through Apple Store or Google Play. They have their free
application too, and they have their various stakeholders who can be
classified in several categories.