Meet Mr. Buddy Tan, owner and manager of Black Wing Shoes that are proudly
Buddy graduated with a degree in Political Science and worked with several
of our politicians as a freelance consultant on the grass root level,
rubbing elbows with fisherfolks and farmers. Before that, he worked in a
bank and in a few IT firms before he decided to join the family business.
Buddy focused on the big shoe brands that were coming into the country and
came up with styles and designs to rival these in terms of value and
fashion. Actually, Buddy started out making leather sandals to compete in
the luxury leather market, but these did not do well and he turned his
attention to shoes.
This was the time when everyone was into mass production of easy to produce
styles. Buddy did not want to go into that direction, so he studied the
European and American brands, watched the videos of their factory tours
which included the process of luxury shoe making and decided he could
incorporate these ideas into the local market.
His workers eventually relented and followed his ways. The first pair they
made was for his wedding, and he was surprised that he could wear the
leather shoes the whole day without much discomfort.
It is a fact that the average Filipino guy puts a whole lot of premium on
comfort, so many are averse to wearing leather shoes on a regular basis.
Buddy wanted to dispel this notion and set about to make leather shoes that
are as comfortable as sandals.